So you want to sell digital products, huh? But you don’t want to sell another planner, worksheet, or template. I get it! I’ve been in the digital product game for almost eight years now, and I’ve seen a lot of planners like that in my day.
And TBH? There are loads of other great digital product ideas out there. I think it’s time we give the space a little spice and explore our other options. What do you think?
If you’re with it, or just curious what I have to say, keep reading. I’m going to cover four additional digital product idea categories, so you can diversify that passive income, bb!
If you follow me on TikTok, then you might have seen me talk a bit about my 700+ Perfect Product Recommendations — for only $7. This isn’t a sales pitch, but I just wanted to start you out with a good example of what this is, because overwhelm isn’t necessarily a bad thing.
What I mean by overwhelm is more of a “Woah! All this information for that low of a price? No way!” kind of overwhelm. So much juicy information for such a low price that they can’t say no.
You could also say this is your low ticket offer, but where this differs is that it really acts like more of an opt-in. With a freebie, you’re always going to have people on your email list that are just there for the free stuff. But having a really low price tag on an offer adds an extra layer of interest for people — meaning, if they paid for an offer, they’re a little more serious about learning from you.
So how do you create your own? It comes down to what you’re comfortable giving away for next to nothing. Think of this digital product as the step between a freebie and your low-ticket offer.
You’re giving away a lot more information than a freebie, but there’s still a small price tag on it.
Okay, okay, I know I said no templates, but this is different. I’m not talking about templates like social media graphics. Those are great! There’s a time and a place for them, but, sometimes your clients need help with really expensive problems.
What do I mean by that?
The Contract Shop® (a biz I founded, then sold), sells high-ticket contract templates. You won’t find them for less than a couple of hundred dollars. And that’s because there’s an elevated level of information inside.
These contracts help people get their legal ish together, and I’d say that not having that done would end up being a pretty costly expense down the road (like if you were to get sued or need to deal with copyright infringement).
And while they cost more than normal “templates”, they save a couple of thousand dollars down the line.
That’s what I mean by solving an expensive problem — a problem that could cause HUGE issues in their business, and cost enough to keep them from going to the next level.
Another example would be a web designer who sells DFY website templates. Or a business coach who sells workbooks on how to discover values and mission statements.
There’s something for you in there, you just need to dig a little deeper to find it!
Digital products afford you the opportunity to work whenever you want — not to work never. So hear me out on this one! Yes, consulting and coaching require your time in a 1:1 service kind of way. And only offering this can get exhausting. But with micro-sessions, people can essentially buy on-demand.
You can start out by sending them things to work through before you spend that 1:1 time with them. Then, whenever you have an opening in your schedule, you can have that meeting. This meeting doesn’t just have to be a Zoom call either. It could also look like:
If you’re pressed for time, but still want to help folks out on a 1:1 basis, this is a great way to do that.
This is the literal definition of working smarter, not harder. Bundling a few of your best sellers together ups the ante a little bit and helps you sell at a higher value. Notice I said value and not price.
Of course, the price will be lower than if people bought each thing individually. But when bundled, they’re getting a ton of information for a lower price. It’s kind of like the overwhelm offer, but at a higher level and not so extreme.
And bundles are great because the value is that customers get multiple products together that can help them complete a journey — you’re simplifying it for them.
Like D-Commerce® Academy, where I sell Launch Your Shop Academy® (shows you how to set up your digital product shop) and Simple Sustained Shop Sales™ (shows you how to grow it). You get everything you need to set up a digital product shop in one place — no wondering what that next step looks like because it’s right there for you.
See what I did there?
Want it? Grab the Launch Your Shop Academy® and Simple Sustained Shop Sales™ bundle here to simplify your own shop launch journey!
And don’t forget — digital products should be easy-breezy. You shouldn’t have to search far and wide for them, and you shouldn’t have to write up a dissertation to offer either. The beautiful thing about them is that they’re (relatively) short, sweet, and value-packed.
You don’t have to give all the goods away, even with more in-depth ones like what I’ve shown you here.