is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches.
In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.
In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Launch Your Shop Academy®.
When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.
Christina Scalera
In 2015, Christina was having the worst year of her life. Her best friend died, a family member ended up in a coma and she quit her 9-5 to pursue a passion project that totally flopped. To top it off, she had over $78k of credit card debt.
But in the span of a year, she managed to pay off all that debt, become a force in the creative and wedding industries and found herself on track to run what is now a 7-figure Shopify store.
By 2016, the contract templates were a hit and she learned that if you can find an audience, you can sell them something! Now that her digital download product store has been so successful, she strongly believes that digital downloads are the way to have your business run on autopilot and she's helping others turn their services into products.
Christina's Story
Email hello@christinascalera.com to set it up.
Want to book Christina for an interview?
While Christina's kind of success might feel like a pipe dream for a lot of people, she didn’t start out with a huge list or ad budget. In fact, her shop generated $10k a month consistently for the first 2 years and it all started without an existing audience or a single cent spent on ads.
The past 5 years of her business have been a rollercoaster and then, 2020 happened. There was a learning curve, and some big personal and professional events—including the break up of a 7-year relationship, moving to a new state and launching her own personal brand. She even dipped out of the day-to-day operations for almost 9 months as a result of anxiety and overwhelm. Yet, her sales increased by 39% and her business maintained 7-figures in the midst of a pandemic!
She’d love to help your listeners put an end to the drama, stress, and late-night game of "Where’s the rent money coming from this month?" Christina could cover:
End the feast and famine cycle in your business
01
How you can move the needle in your business no matter what is going on in the world, (hint: Christina could share her “$100 a day” rule!)
Why your digital shop isn’t generating the kind of revenue you expected
How to manage anxiety and overwhelm in your business—therapy, participating in a mastermind and leaning on others was key for Christina!
What business non-negotiables helped her reach 7-figures
02
While online courses have a time and place, Christina is a firm believer that it’s much easier to give your customers exactly what they want, instead of teaching them how to become your competition. She believes digital shops are the future — and will replace online courses by 2023.
Christina would love to help your listeners get ahead of the curve on the next big thing in online sales. She could cover:
Why Christina Scalera predicts digital downloads will replace online courses by 2023
Why service providers may want to consider an online store instead of the course model (hint: like Christina, you could build a business that lets you take 8 months off - yup, her work year has only just begun and her sales increased 39% while she was off hiking and horseback riding)
How to “clone yourself” by taking your service and breaking it down into must-have products for your audience so that they too can get the same results as you!
How to take ownership over your business with the latest marketing strategies and smart tools that automate your work
The biggest mistakes creatives are making with their online shops and why they aren’t seeing their true potential
03
Christina’s Shopify store, The Contract Shop®, has not only reached 7-figures, but Christina was able to take 8 months off in 2020 — paying herself and her team while her sales increased 39 percent! *(yes, she basically just started working for the year!)*
So what’s her secret?
Turning her services into digital download products.
Christina would love to share with your listeners what products they could create from their services, so that they too can work from anywhere, wake up to consistent funds in their bank accounts and get paid to generate new client leads.
Specifically, she could speak to the 3 secrets every entrepreneur needs in order to turn services into products, including:
The 3 Secrets Every Entrepreneur Needs in Order to Turn Services into Products that Sell on Autopilot
How to add real value to your offers to make them irresistible and fly off the shelves
How to avoid overwhelmed shoppers - because by adding more ‘stuff’ to your store, you’ll end up losing sales and your mind!
How your products can become the backbone of a marketing strategy that is 100% profitable from start to finish
04
Christina’s Shopify store, The Contract Shop®, has not only reached 7-figures, but Christina was able to take 8 months off in 2020 — paying herself and her team while her sales increased 39 percent! *(yes, she basically just started working for the year!)*
So what’s her secret?
Turning her services into digital download products.
Christina would love to share with your listeners what products they could create from their services, so that they too can work from anywhere, wake up to consistent funds in their bank accounts and get paid to generate new client leads.
Specifically, she could speak to the 3 secrets every entrepreneur needs in order to turn services into products, including:
How to turn your creative outlet into a money-making digital download shop
How to add real value to your offers to make them irresistible and fly off the shelves
How to avoid overwhelmed shoppers - because by adding more ‘stuff’ to your store, you’ll end up losing sales and your mind!
How your products can become the backbone of a marketing strategy that is 100% profitable from start to finish
Prior to launching The Contract Shop®, Christina worked as an in-house attorney but found herself dreaming of pursuing a more creative path. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.
Christina ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. Little did she imagine that her shop would be such a runaway success that she would be able to take 8 months off this year, while still paying herself and her entire team (in fact, her sales increased 39% without her having to lift a finger!).
Christina would love to share with your listeners what products they could create from their services, so that they too can work from anywhere, wake up to consistent funds in their bank accounts and get paid to generate new client leads.
How to turn your creative outlet into a money-making digital download shop
click to explore
interview topics
How to turn your creative outlet into a money-making digital download shop
While Christina's kind of success might feel like a pipe dream for a lot of people, she didn’t start out with a huge list or ad budget. In fact, her shop generated $10k a month consistently for the first 2 years and it all started without an existing audience or a single cent spent on ads.
The past 5 years of her business have been a rollercoaster and then, 2020 happened. There was a learning curve, and some big personal and professional events—including the break up of a 7-year relationship, moving to a new state and launching her own personal brand. She even dipped out of the day-to-day operations for almost 9 months as a result of anxiety and overwhelm. Yet, her sales increased by 39% and her business maintained 7-figures in the midst of a pandemic!
She’d love to help your listeners put an end to the drama, stress, and late-night game of "Where’s the rent money coming from this month?" Christina could cover:
End the feast and famine cycle in your business
How you can move the needle in your business no matter what is going on in the world, (hint: Christina could share her “$100 a day” rule!)
Why your digital shop isn’t generating the kind of revenue you expected
How to manage anxiety and overwhelm in your business—therapy, participating in a mastermind and leaning on others was key for Christina!
What business non-negotiables helped her reach 7-figures
Back
Back
While online courses have a time and place, Christina is a firm believer that it’s much easier to give your customers exactly what they want, instead of teaching them how to become your competition. She believes digital shops are the future — and will replace online courses by 2022.
Christina would love to help your listeners get ahead of the curve on the next big thing in online sales. She could cover:
Why Christina Scalera predicts digital downloads will replace online courses by 2022
Why service providers may want to consider an online store instead of the course model (hint: like Christina, you could build a business that lets you take 8 months off - yup, her work year has only just begun and her sales increased 39% while she was off hiking and horseback riding)
How to “clone yourself” by taking your service and breaking it down into must-have products for your audience so that they too can get the same results as you!
How to take ownership over your business with the latest marketing strategies and smart tools that automate your work
The biggest mistakes creatives are making with their online shops and why they aren’t seeing their true potential
Back
Back
Christina’s Shopify store, The Contract Shop®, has not only reached 7-figures, but Christina was able to take 8 months off in 2020 — paying herself and her team while her sales increased 39 percent! *(yes, she basically just started working for the year!)*
So what’s her secret?
Turning her services into digital download products.
Christina would love to share with your listeners what products they could create from their services, so that they too can work from anywhere, wake up to consistent funds in their bank accounts and get paid to generate new client leads.
Specifically, she could speak to the 3 secrets every entrepreneur needs in order to turn services into products, including:
The 3 Secrets Every Entrepreneur Needs in Order to Turn Services into Products that Sell on Autopilot
How to add real value to your offers to make them irresistible and fly off the shelves
How to avoid overwhelmed shoppers - because by adding more ‘stuff’ to your store, you’ll end up losing sales and your mind!
How your products can become the backbone of a marketing strategy that is 100% profitable from start to finish
Back
Back
How to turn your creative outlet into a money-making digital download shop
Prior to launching The Contract Shop®, Christina worked as an in-house attorney but found herself dreaming of pursuing a more creative path. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.
Christina ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. Little did she imagine that her shop would be such a runaway success that she would be able to take 8 months off this year, while still paying herself and her entire team (in fact, her sales increased 39% without her having to lift a finger!).
Christina would love to share with your listeners what products they could create from their services, so that they too can work from anywhere, wake up to consistent funds in their bank accounts and get paid to generate new client leads.
Back
Back
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