Digital products are hot ticket items in the online world. As a consumer, we’re all looking for those instant gratification purchases — and as business owners, we want to create more income without spending even more of our precious time.
And if you’re a service provider, then your audience might be looking for a digital product they can get their hands on that will make their lives easier, more enjoyable, less expensive, and will free up more time.
Basically? Everyone wants something that may enhance or enrich their lives (even if that just means snagging the GF cookies while waiting in the checkout line at Whole Foods — guilty AF!).
But not everyone wants to or can afford to work with someone 1:1 to make it happen. Or they don’t have enough time. Or maybe they aren’t ready yet.
Whatever the case, I know as a business owner, you want to make more money without running yourself ragged doing it.
So if you want to learn how to turn your services into a digital product, read on!
While I’m a firm believer that almost anything can be turned into a digital product, there are a few services that convert better than others. If you’re a:
… Then there is a gold mine of ideas hiding in your business right now! You can easily turn one of the bigger ticket offerings that you have into a digital product by simplifying it and breaking it down into more digestible pieces.
For example, if you have courses, you could turn that into a workbook or checklist. Or if you’re a copywriter who usually writes a full suite of social media captions, you could offer swipe copy to help people DIY it.
Yes, all of your offers will flow together and fit together, but some things need to stay a 1:1 service rather than a digital product. Think about what you want to keep a service and which of your services you can productize.
For example, you could be offering a course with a workbook inside, and then take that workbook and turn it into a digital product. Or you could decide that the course is your signature offer and leave it be.
To get your idea wheels a’ turning, let’s walk through the process of brainstorming your very first digital product! It’s a lot easier than it sounds, and it comes down to gauging audience interest and sticking to a plan.
If you already have a business, then you probably already have your niche. And that means you’ve probably already found your people. But now you gotta find your people for this new product within your people. You tracking?
Basically, not everyone in your audience will want your offer, at least not right now. And it may not have anything to do with quality or how cool your idea is. Sometimes it’s just not the right time. That’s why it’s so important to gauge audience interest before you go through all this trouble!
Get to know their needs on a deeper level and you’ll start to see if your new digital product will work for them or not.
The worst thing you can do for your digital product is overcomplicate it. Why? Because if it just looks like a bunch of rocket science, people will have a really hard time working through it.
And they’ll never finish it. And then you won’t have any raving reviews to bounce off. Or any feedback to help you improve. And then you won’t be making any money for your digital product. And then you’ll start to wonder if this biz owner thing is really for you.
Ahh! Let me stop spiraling for you (I can’t help it — it’s a thought that sends shivers down my spine because I know how preventable it is!).
If you want to get your digital product on the road to selling like hotcakes, remember K.I.S.S. — keep it super simple!
Once you have an idea for your digital product, now it’s time to share it with your audience. Of course, you want to leverage all the tools in the toolbox to get this done! If you have email, sound the alarms…I mean newsletters. If you have Instagram, get your booty in front of that camera!
Whatever you’re currently using to market your business…use that to hype up your new offer. But don’t just throw it out into the wind and hope it sticks the landing. Prep that launch runway baby!
Use the time leading up to your new digital product getting released to generate hype. People need to know about your offer to buy it.
Creating a smart and effective pricing strategy for your digital products is almost just as important as having a good idea. You want to make sure that the effort you’re putting into them is yielding a return.
When you get the pricing right — you deliver a kick-ass product that customers are happy to pay for. But too high or too low, and it can affect the image of your business and frustrate the living F out of your customers (have you ever overpaid for a water bottle at the airport? Exactly).
If you want to know how to effectively price your product, check out the video below!