Here’s the dirty little secret about digital products you need to know — there’s zero need to start from scratch. You can still run a successful Black Friday sale by using the resources you already have!

Many business owners think that because Black Friday and Cyber Monday are such big sales, they must show up with a shiny new idea. But that couldn’t be further from the truth! If you already have a few products under your belt, you can repurpose them into new products. And here’s how.

Why new products are a bad idea on Black Friday

Creating new digital products? Great! Creating them during Black Friday? Not so great. Black Friday is not the time to reinvent the wheel. 

By creating a new digital product, you’re just going to be putting added stress onto an already stressful holiday season. And when you’re flying by the seat of your pants rushing to get the product to go live in time for the big day, mistakes are bound to happen. 

And these mistakes — depending on what happens — can end up giving your digital product shop a bad look. 

Sure, mistakes happen, and you’re only human. No sense in beating yourself up about it. But if you could avoid ones that could cost you some trust between you and your customers, why wouldn’t you take every step to prevent that from happening?

Take my word for it — don’t create a new product for your Black Friday sale. 

How to use what you already have 

The whole point of having a digital product shop is to work smarter, not harder, right?! You may as well dig around with what you already have and find a gem there! And it’s a lot easier than you think.

Where to find ideas

“Digital product” is a broad category, but if you’re a service provider, chances are there’s something you’ve created along the way that you could pull and turn into a sellable product. You could also take more complex offers, like a full-on course, and turn it into a simplified version. 

Some of these things could include:

• Workbooks and checklists
• Swipe copy and social media templates
• Graphic templates in Canva
• Content and editorial calendars
• Mini-trainings (like a masterclass replay)
• Content shortcuts and enhancers (like Lightroom presets)

Bundle it up for Black Friday

This is something we do every year in The Contract Shop® and our biz bundles are always bestsellers. Why?

Because by bundling your products customers are getting a better deal on everything included. And if it’s one thing that sells on Black Friday — it’s a good deal!

If this sounds like something you want to offer, don’t just throw a bunch of random products together. Make it make sense and group like products together. 

Don’t devalue your products for the sake of a sale

You know what we’re not going to do? Discount your precious services! 

You’ve worked hard on your offers and you’re not going to be honoring that time and effort by taking a big chunk off the final price. 

In the short term, it may entice more people to buy because of the low price, but in the long term, it reduces the product’s value. 

Cheaper isn’t always better, and a high price point doesn’t automatically make it luxury. People may love a good deal, but what they really want is a quality product that’s a fair price. And you have the right to price your products for what they’re worth. 

How to price your products for Black Friday

Black Friday and Cyber Monday have the potential to double or even triple your revenue in one short weekend. But you have to know how to appropriately price your products so you can still make bank while giving the people what they want. 

You’ve gotta offer a significant discount here — 10% or 15% isn’t going to cut it because you won’t be able to stand out. There will be a lot of sales going on, lots of chatter online, and a few big box retailers competing for your audience’s attention. 

My suggestion? Something like 40%. It’s sexy, but not too sexy. It has enough gut to grab your audience’s attention but isn’t too big of a discount that you won’t be making any money from it. 

It’s coming…are you ready? 

If you’re currently panicking because you’ve realized how close Black Friday is and still aren’t sure what to sell, take a deep breath and sit back, because I’ve gathered my 25+ best ideas in a nifty little video for you. 

Whether you’re a coach, wedding planner, or calligrapher (and everything in between), I’ve got an idea for you here that will hopefully spark your best-selling product yet!