Recently on my YouTube channel, I was asked this question by a viewer: “When a customer buys your presell, how do they get the full product when it is launched?” 

I realized — I have talked about why preselling on Shopify is such a great method for boosting your digital product shop sales, but not what to do after the presale ends!

That ends now! Let’s dive into steps you should take after your digital products presale ends.

Why presell, anyway?

If you’re wondering why on earth you’d take the time to presell digital products when you have to worry about launching and then actually selling them, well, I have answers for ya.

Preselling digital products can help you gauge interest. Wanna make sure you’re creating things that your audience not only needs, but will buy? A presale will tell you.

Presales also increase the perceived value of your products. By giving your sale a deadline or limiting the quantity, you’re making your product feel exclusive and in-demand. People will want to buy it even more.

Plus, Shopify makes everything ridiculously easy for a digital product shop owner. Not just setting up your shop, tweaking your settings, and adding your products. Preselling is a breeze using Shopify, too.

You also get a boost of cash upfront from presales to help you develop your product, along with direct feedback from buyers to improve your product later. Just make sure you deliver your actual product after the presale ends…which is what we’ll talk about right now.

Take care of your presale buyers first

Once your presale ends, you’ll want to take care of your early buyers first. 

Email your presale buyers the digital .zip file that includes the finished version of their purchase. Remember, you should already have your buyers’ email addresses from when you collected them during the presale checkout process. 

With that information, you’re ready to fulfill your preorders manually. You can fulfill them automatically, but I recommend doing it manually for your presale to make sure everything goes off without a hitch. 

Make your product available to everyone

Next up, make your product available immediately to anyone who wants to purchase it. Your presale has ended, so your presale product is just a regular ol’ product now.

All you have to do is upload that same .zip file onto the backend of your product listing. From your Shopify admin, click Products, then the title of your digital product. Click More actions > Add digital attachment > Upload file. Select the right file, and you’re set!

Because your presale has ended, you may want to choose to automatically create fulfillments for your orders going forward on your dashboard. Anyone who buys your product will automatically receive a download link in their email. The order will be marked complete, too. It saves time on your end, and your customers get their purchased product immediately.

Edit your product details

Don’t forget to remove any “presale” language in your product description! Remove or edit any copy that says it’s available for a limited time only or you’re offering early access through preorders. If you ran a special preorder sale, remember to bump the price back up, too.

From your Shopify admin, click Products, then the title of your digital product. Edit the details and click Save. Easy peasy!

Hype up your new product

Your presale is over. Your “regular sale” of your digital products begins, now that you’ve edited your product listing, order fulfillment preferences, and price. 

But your work isn’t over yet. You still have to promote your new product to drive even more sales! One thing I like to do when hyping up a new product after a presale is talk about why I created it in the first place. This reminds my audience why they need this new product. 

If your customers are suffering from FOMO now that your presale has ended, why not offer a small discount or bonus for anyone who purchases now? A 20% off limited time coupon might just push people to buy.

Oh, and if you’ve never run a sale for your digital product shop before, I have tons of tips you’ll wanna check out on the blog. I may talk about Black Friday sales specifically in these posts, but know that you can use this advice for any kind of sale, any time of year!