Did you just start a new business? If so, then you’re probably already familiar with all the things that come with it — including the stress. You may be feeling overwhelmed with trying to manage it all. New information is being thrown at you left and right, and because you aren’t sure what works, you end up doing everything.
As a business owner with ADHD, I can tell you I’ve been there plenty of times. You sorta feel like a dog trying to chase a squirrel. You’re after anything that sounds right, only to really be left with uncertainty if it’s going to work in your business.
But because I have been there, I wanted to share that it’s not always stressful, and when you know how to focus, it’s easier to reap the rewards with less stress.
So…how do you stay focused? How do you know what to focus on? Today, I’m sharing my best tips for managing the overwhelm as a new business owner. Read on!
Why are you doing what you’re doing? Owning a business is a big commitment, so knowing why you started in the first place can help you stay focused on keeping the needle moving forward. Business won’t always be easy. There will be days when you feel like giving up. But it’s about more than just showing up and making money.
Is it financial freedom for you and your family? Is it the opportunity to be more creative in your everyday life? Is it because you have a skill that’s going to enrich other people’s lives?
Whatever it is for you, remember it constantly. Don’t lose sight of what’s important.
I know you’ve heard this a lot, but it’s a cliche for a reason — it’s critical for the success of your business.
If you don’t know exactly who you serve and how you help solve their problems, then who are you going to market to? How will you know how to reach them? We aren’t all the same, so you can’t market to everyone the same.
And not knowing who your ideal customer/client is means you’re not going to have any customers to drive to your product which in turn you are NOT generating any money for your business.
So listen to what your audience wants, and get to know them. Collecting your data is better than assuming. You can ask questions like:
Once you know who you’re talking to, the rest of the journey to seeing success in your business is much easier.
You may have a lot of ideas, but to know if any of those ideas are going to work, you have to put something out there. It may seem scary at first, but you are never going to get your business off the ground if you don’t start.
But don’t just put something out there just because it seems popular (like courses, checklists, etc.). Try to create something your people actually want (see above — knowing who you’re selling to helps!).
Don’t overcomplicate it. Don’t give them fluff. Give them what they need with just enough information to help them solve their pain point, and make it actionable.
As you’re testing your ideas and working out different strategies, pay attention to the time you spend on those tasks. Write down start and stop times. Download a desktop time tracker if you need to.
Just like knowing where your money is going is important, knowing where your time is too — because that’s a currency you won’t ever get back. If you are noticing you are spending the majority of your time on something that’s not working…move on!
Don’t keep pouring your time into something that’s not going to generate money for your business.
This doesn’t have to be just social media, but social media is a good way to do it. I know Instagram has been pretty stressful with its many updates, but that doesn’t mean all social media is bad.
Personally, I like TikTok. And I LOVE YouTube. Actually, YouTube is one of my biggest lead generators. The platform is social enough that I can engage with my audience there, but still tactical enough (and untouched by a confusing algorithm) that it does what it needs to do — get people on my website!
In the beginning stages of your business, it’s important to know if your product is working well or not. The best way to find that out is through reviews..and yes, it is okay to just ask for them
But not too soon, like immediately after their purchase. They haven’t had a chance to dig in yet, and you want to give them the time and space they need to get a better idea of how they feel about it.
I like to shoot for a week or so before asking, and usually by email. But if it’s a more in-depth product like a mini-course, I’ll wait longer. It just depends on how in-depth your product is as to how long you should wait for feedback.
Starting a business is hard — mainly because there are so many moving parts, and you’re constantly trying to figure out which way is up. There are about 500 different ways to go about doing things, and even though Google is a modern-day miracle, searching for answers can be draining because you don’t always find what you’re looking for.
But I’ve got just the thing to make it a bit easier!
If you’re not sure where to start with your online shop, this course is designed to help you hit the ground running with all the need-to-know info to make your products sell like hotcakes! Launch Your Shop Academy comes with seven in-depth modules focused on teaching you step-by-step how to get your product(s) AND your shop up and running.
Yeah, you could Google this info I guess, but you’ll be spending literal months trying to find it. Why make this harder on yourself?