So, you’ve created your digital product — or want to get started — and you know you need to promote it. There’s just one issue: You don’t have a social media following or email list.
You essentially have no customers to market your product to, so you think you have to wait until you hit some follower or subscriber count to start selling.
The truth is, you don’t need a following to sell digital products or start your digital product shop. You don’t need any followers at all. You just need a great idea, a great product, and the follow-through to help it start selling like hot cakes!
And I’m going to show you how.
Let’s backtrack a bit.
Before you can solidify a good product idea, you need to make sure your ideal audience would want it in the first place. You need to listen to what they want and then brainstorm your offer.
Even if your followers just consist of your bestie and your supportive mom, you can start researching this information about your target audience from the go. Take the time to read their questions on other like-businesses in your niche. Pay attention to the types of conversations they have, and what pain points they mention often.
Hearing directly from them what they want is the best way to create your offer and start building a social media plan.
Are they on YouTube, Facebook, TikTok, or Instagram? Where are they spending their time?
All content is not created equal. You can show up with similar ideas and posts, but ultimately, each platform has its own set of rules and best practices. People don’t interact the same way on YouTube as they do on Instagram, so plan accordingly when thinking about creating content.
You may be tempted to think that because you don’t have a following yet, then you need to be everywhere online at once. But if not having a following is the biggest reason for not selling your product, then not having enough time in the week is going to stop you. You can only run a candle on both ends for so long before it fizzles out.
Know which platforms work best for you and your audience.
If no one is showing up on Pinterest, why put your energy into it? But if Twitter isn’t your thing and you find it drains you, don’t do it.
As a business owner, time is precious. If you don’t have a following to market to yet, don’t hop on every platform possible and start cranking out content for the heck of it. Be intentional with your content and where you’re showing up.
Organic growth is great! But it doesn’t have to be your only focus when trying to build a following. You have other options, like cold or warm calls/emails to people you know (AKA relationship marketing), or you could invest in paid ads.
Ultimately you are either investing your time or your money when it comes to marketing your product, you just have to choose the option that best suits you.
This is the most important piece of the pie.
You have to know and be comfortable selling your product. You’re not on social media for the sole purpose to be on social media. Your business needs profit to survive!
The bottom line? If you have a problem with selling your product, you will always have a problem regardless if you have one follower or one million followers. Your followers need to know you have the solution to their problem and if you aren’t communicating your offer to them, they’ll never know it exists! Don’t be afraid to put yourself out there and sell, sell, sell!
Are you ready to finally launch a digital product shop? Before you focus on that following, because, ya know, you need to have somewhere to direct your audience, you’ve got to launch your shop. You’re not an influencer (unless you want to be). You’re a business owner, so that means it’s time to get tactical!
And the first step, of course, is to launch your shop.
I have an extensive step-by-step guide walking you through the exact process you can take right now to get your product shop set up and running in 30 days. This FREE guide takes you BTS of how I started my six-figure online shop, and how you too, can build a sustainable, consistent flow of sales in your sleep.
Ready to do this thing? Download the 30-day D-Commerce® Shop Launch Plan here!