Wanna know a secret? I see so many digital product shop owners make one common mistake that can cost them sales and happy customers. And it’s a super simple thing, too: asking your customers for feedback.
If you’re not asking customers for reviews post-purchase, you’re missing out! Here, we’ll talk about how to ask for customer feedback and why it’s so important for the success and growth of your digital product shop.
If you think getting customer reviews is only important because they boost your rating on Yelp and Google, think again. Customer feedback is so important for your digital product shop!
Reviews, whether they’re positive or negative, can:
See what customer reviews can do for your digital products and shop? Pretty awesome, right? Now let’s talk about getting that feedback so you can improve your products and your biz even further.
How soon is too soon? Well, immediately after their purchase is probably too soon. Your customer likely hasn’t even downloaded your product, much less had a chance to use it.
Depending on the nature of your digital product, give it about a week or so before sending an email to your customer. Give them more time if it’s a really in-depth product, like a mini-course, and maybe a couple days less if it’s a super easy product like templates or a checklist they can use immediately. Simply ask them if they like the product or have any questions.
This goes without saying, but make sure that you’re setting up these emails properly. Meaning, don’t send this email to your entire list, including people that haven’t made a purchase. That reflects poorly on your brand and we’re trying to build a positive relationship with your customers here.
You can certainly get customer feedback by sending an email and having them reply to it, but what if you want more information? Is there an easier way to collect and organize responses, too?
Of course there is! If you prefer, you can include a link to a Google Form survey in your check in email instead. This way you can ask more specific questions based on what you want to know, like:
Keep your survey short, and let respondents skip questions if they’re not sure how to answer. You can even throw in some multiple choice or “check all that apply” answers for respondents who don’t have time to write out long responses.
Not getting the number of customer reviews you’re hoping for? You might need to give your customers a little extra push to leave feedback, then.
Small incentives like a discount, store credit, a free bonus product, or entries to a giveaway might convince someone to take the time to leave you a review. Everyone loves a freebie or an exclusive deal!
Your customers can provide you with so much valuable insight from their reviews. So when you start receiving them, make sure you’re putting that feedback to use!
Read each and every review. Take note of any recurring comments or complaints. Jot down any ideas or suggestions you might want to implement in the future. And finally, thank every customer that leaves you a review. Let them know how much you value their feedback.
Customer reviews are just one essential part of running a successful digital product shop. They help you improve your products and strengthen relationships with your customers. But what else can you do to grow your shop and get more sales? Lots more, in fact! Watch the video below for tips to help you boost your digital product shop sales!