Do you have a great idea for a digital product, but you’re not sure how to get it to people who actually want to buy it? (Or if anyone would even want to buy it?) This is where defining your target market comes into play. Today, we’re going to talk about 3 ways to find that perfect customer for your digital product.
When you first created your digital product, you likely designed it to meet a specific need. The more you know about your customer’s “pain point,” the more you can glean about them in general!
Some questions to ask yourself include:
A bride-to-be and Etsy shop owner may both love an organization workbook, but if you gave them both the same one, they’re not likely to get the same results. Don’t be afraid to get specific! It’s tempting to appeal to as many people as possible, but you actually want to tap into a smaller circle of people who will get EXCITED to use your product ASAP.
Let’s be honest: most of us are pretty good at online research these days (and not always from, ahem, educational purposes). Checking out our neighbor’s social media profiles is a skill in itself!
Try to rethink your competitors as a niche neighbor that you can learn from. When you check out the websites of similar sellers, it can be helpful to see how they frame their promos, and who they cater their products to. This also gives you a glimpse into who is engaging with their content (and how) on a regular basis.
For example: do they focus their efforts on LinkedIn, or do they connect via quick and snappy IG posts? What forums do they participate in? What “culture” do they try to foster in their virtual communities?
It can be hard to connect to a whole group of people all at once. That’s why it’s a common marketing trick to create a customer “persona” in your head that encapsulates all the need-to-know traits. This fleshes out your understanding of your audience, and above all, helps you design content that appeals to them on a personal level.
Personifying your general audience is not usually a one-off thing. You’ll often start by making a “living” document that holds all the critical pieces of information (demographics, surveys, etc). From there, you synthesize this data into a form that’s easiest for you.
For some people, that means creating visual mood boards. Others create a “character sheet” of sorts.
Finding the perfect customer is definitely an art, not a science. Your audience will grow and change as you do, so getting a good foundation is critical for your future success.
Of course, this is only ONE consideration when it comes to selling your digital product! If you want more tips on how to make this product launch your best yet, check out my Youtube channel where I walk you through the process from start to finish.