Thinking about your digital product idea? Heart eyes!
Thinking about the logistics that go into selling it? No thanks! Think I’ll just do it tomorrow and then go scroll TikTok for a few hours first.
If you’ve been putting off starting your digital product shop because the thought of getting your shop set up and your products listed and primed to sell is too much, don’t worry — I’ve got your back!
This post is going to give you a rundown of everything you need to know about selling your digital products and making sure they get delivered to your customers quickly and efficiently!
No more wondering what the hell you’re doing — let’s dig in!
How’s that digital product idea looking? Do you have one yet? The way you deliver your digital product will depend on what you’re delivering.
You can’t just start out and say, “I’m going to make a checklist PDF!” but have no idea who that checklist is targeting or what will be inside it. Make sure you start with the basics before you ever list a thing.
Your first instinct may be to try to sell to as many people as you can, but you don’t want to do that. Quite the opposite actually. General doesn’t sell. The fewer people you’re trying to appeal to, the more people you’ll have genuinely interested in your digital product (because it’s something that targets them specifically).
Get even more specific here. So your audience is new business owners…what do you help them do? Are you helping them come up with a way to streamline their budget? Or create witty social media captions?
You need to know your people and what they struggle with like the back of their hand because, at the end of the day, you aren’t just marketing a product, you’re marketing an experience — a solution to make things easier, faster, less stressful, etc.
Setting up your shop the right way can save you problems in the future when you start making sales.
There are tons of different platforms to sell your digital products on, but I recommend using Shopify because it’s the most user-friendly as its main focus is e-commerce. Plus, you don’t need any coding or design experience to get your shop up and running because they have tons of beautiful, professional-looking templates ready to go.
The main thing you want to do here is to keep it smooth, so you don’t run into issues like cart abandonment. And a smooth checkout process means you can build a strong reputation as a reputable seller. You can enable multiple payment options like PayPal, Amazon Pay, Apple Pay, or Shopify Payments.
OMG, you made your first sale!! But technically, you didn’t because the customer is messaging you asking why they can’t checkout. D’oooh!!
That is THE worst feeling. But you can avoid it by testing out the buying process from start to finish. Shopify also has a Bogus Gateway feature to help you test and simulate orders without charging anything.
Okay, now that that’s out of the way, let’s talk about how to properly share your products so people can use them.
First, you’ll want to think about how to share ones that aren’t downloadable but instead need a link to be accessed, like Canva templates or Google docs.
I suggest doing this with email. You can send a downloadable PDF with instructions and place the link inside the PDF.
It’s the easiest way to do this without having to jump through a ton of hoops to make it happen. And Shopify can automatically send this information to the customer. What a breeze! Just make sure you explicitly state how your digital product will be delivered in the product description.
For digital product design creations on physical products (think digital art), you can use drop shipping to make this happen.
Most of the time you’ll just have a listing for your product, then your store will send the order to your dropship supplier to fulfill, and they ship it out directly to the customer. This works well for things like stickers or wall art prints.
When a customer buys your digital product, they’ll receive a link to download the file. Shopify has a Digital Downloads app that helps you do all of this without a lot of backend work on your end, but the nitty-gritty is just creating your product listing and then heading over to the app to add the digital attachment to the product detail’s page.
After your customers purchase your digital products, your job isn’t over! Your customer’s journey doesn’t stop there. It’s still up to you to nurture your relationship, stick around for any questions, and make them feel welcome enough to come back for more.
And lucky you…I recorded an entire guide on how to do this on my YouTube channel! Ch-ch-ch-check it ouuuut.