Have you ever wondered how to pull off a big sale (like Black Friday) for your biz? 

While I definitely don’t recommend offering discounts on services, you can absolutely offer discounts on digital (or even physical) products and drive tons of revenue.

We’re just coming off the heels of Black Friday and Cyber Monday, which is always the biggest sale of the year for The Contract Shop®. This year was no different — sales brought in just over $90,000. In 4 days.

Well, it took me (and my team!) a couple of years to perfect this process. Now, though, we have everything set up well in advance and I don’t even need to do anything to get things ready. I generally just show up for the sale because I love seeing the chat questions and working the inbox… and seeing our numbers go up!

But The Contract Shop® is absolutely proof that it is possible to drive much of your revenue from seasonal sales. It’s just commitment, testing what works, and making sure that we lean on the right strategies for digital download products.

So… If you’ve ever wondered how we drive nearly $100k during this sale and what you should know about getting to that level of sales revenue, I break it all down for you in this video.

Hopefully this video gives you some realistic insights into how I and my team set the shop up for success during our big sales. I think one of the biggest things missing from the “online entrepreneur space” is transparency about what goes into driving those big revenue numbers — and the hiccups that happen behind-the-scenes. That’s why I’m giving you the full tour. 

Have questions about this Black Friday breakdown? Hit me up @christinascalera on Instagram!