My 7-figure D-Commerce® shop didn’t happen overnight. In fact, during the first 3 months, I made $0. Yes…you read that right. Zilch. Zip. Not one penny.
But I didn’t let that stop me.
Looking back, if I would have given up after those first few months of radio silence, I would have missed a HUGE opportunity because by the end of month 10, I made over $28K and revenue only went up from there.
Wait, wait… let’s back up. That’s quite the jump. How did I go from zero to 100 (and 2,800 more of them) in less than a year?
The first step obviously covers the what behind the how. I had to decide on one product — one that would work for me and my customers — and stuck with it. To get there, I had to ask myself the following questions:
The key to a successful digital product is knowing yourself, and your customers, inside and out. If you don’t know the answers to these questions yet, that’s okay. Research what really goes into the product you’re thinking about offering and gauge market interest. You can also presell to get an accurate feel for how things will shake out in the future in terms of your joy and audience interest.
After I figured out what I was going to sell, I had to hone in on my niche. And the more you do that, the better you position yourself as a solution.
Like I said, everything wasn’t all hunky dory the moment I decided to start my shop. I didn’t wake up one day with a fat check in my doorstep (errr…I mean PayPal). I wanted to sell to everyone and ultimately, I didn’t sell to anybody.
So my advice to you is to resist the urge to appeal to as many people as you can. In this case, tunnel vision is good. It’s kind of like those blinders horses need when they race — they are laser-focused on the finish line. In this case, your finish line is the sale.
And when you do this, you’ll find that yes, the pool of buyers IS smaller, but they’re more hyped about buying from you (and they actually) than a giant group of lukewarm followers.
If you’ve hung out with me long enough, you’ve probably heard me talk your ear off about The Contract Shop®’s semi-annual sales (aside from talking a lot about my Tesla and my horses #SorryNotSorry). And that’s because I’m dang proud of our sales strategies!
Every year, these semi-annual sales bring in thousands of dollars in revenue and account for a huge percentage of all sales in The Contract Shop®.
And that’s exactly what I mean by expanding. I knew these contracts were giving people an opportunity to get their legal booties covered without paying crazy attorney fees. So a big sale once or twice a year just made sense. There was a lot of interest in those contracts.
And now? It’s something people look forward to our sales each year, because they know it is a staple for The Contract Shop®.
For me, I didn’t want to waste money on ads, which meant I had to get serious about my content strategy. So, I started promoting my offers through my blog. It helped solidify my brand as an authority figure, helped drive sales to my digital product shop, and helped me get discovered by new people (thanks SEO!).
I became more intentional about showing up on social media — not just posting for the sake of it. I also had to learn what worked best for me, and the crazy thing? I realized it was TikTok! It was a creative outlet for me that also boosted leads, and ultimately, sales.
You have to find what works for you and make that your focus
Instead of just letting my newsletter peeps collect dust, I started putting that email list to work and nurtured the heck out of it. Doing so built trust among my audience and allowed me to share consistent communications and important updates. People felt like they were in the know, and in a time where social media is so uncertain, this really helped.
Listen, if I can go from zero sales to running a 7-figure digital product shop, I know you can too. With a little prep work and brainstorming, with a side of strategy, your offer could easily take off and start selling like hotcakes!
But, don’t make the one DIRE mistake I did — spending too much time down the Google rabbit hole trying to figure this thing out.
Yes, I’m an attorney and I know more than the average Joe about contracts (it’s kind of my thing), but they don’t exactly prepare you for running an online shop in law school.
And I don’t want you to have to waste time (and money) like I did, so I’ve compiled my best strategies that I’ve tried and erred over the years, so you don’t have to!
Launch Your Shop Academy will help you leverage the power of 24/7 sales through an online shop without making you go fish for hours trying to find what you need. I’ve got seven in-depth modules filled with step-by-step strategies to show you how to get your shop up and running.
If you know a digital product shop is the next move for your business, don’t waste any more time!