Confession: I am not a TikTok expert. An introvert? Yes. A biz owner with ADHD? You betcha. A lifestyle vlogger with 140 million followers? Eh, not so much. But I still figured out how to grow my TikTok follower count, leading to more potential sales for my digital product shop. 

You wanna know how I got over 1,000 TikTok followers in just three days? Strategy, baby. More specifically, content strategy. I cracked the code and I’m sharing it with you all in my latest video and blog. 

Figure out what your audience wants to see

You do know who your target audience is, right? They’re basically your ideal customer for your digital product shop, with a few differences. Their preferred social media platform is TikTok, obviously. Maybe the problem they struggle with (which you solve with your products) is slightly different than a customer who hangs out on, say, Instagram.

Once you know who your people are, do a little recon work. What is your target audience already watching on TikTok? What content do they engage with most? What trends or challenges are they participating in?

Check out your competition on TikTok, too. Find a similar brand and see how their social media platforms are performing. You can also do more research on your target audience by analyzing their audience.

From there, it’s all about creating content that makes sense for your business, noticing what works, and creating more of that content consistently. (We’ll get to posting consistently in a minute!)

I noticed that these content topics seemed to perform well on my TikTok:

• Making money
• Digital download products
• Behind-the-scenes
• Rants against Etsy (#sorrynotsorry)
• Using TikTok

So what did I do? I prioritized those topics when making new videos, but still tried other on-brand content that made sense for my biz! Make content that your audience wants, but don’t be afraid to try new things. You never know what’ll go viral.

Post consistently

Post. Videos. CONSISTENTLY. I can’t say this enough, folks. Not just on TikTok, but on all your social media. You have to be present. Do not show up only when you’re running a huge sale because your numbers are low. People will smell the desperation. 

Take time to build relationships with your TikTok followers. That only works if you commit to posting regularly. Reply to their comments! Duet with other TikTokers! Follow other content creators you find interesting!

Also, experiment with frequency of posting and time of day you post. For example, I post at least once a day. If I’m in the zone and replying to a bunch of comments, I’ll post multiple times a day. I also record multiple videos a day and save them to post later. There’s no rhyme or reason to the frequency — I just post about 2-3 times a day when I can.

I highly recommend checking out your analytics in TikTok. Look at the Followers tab in Analytics and scroll down to “Follower activity.” This tells you what days and times your followers are most active. Try posting right before that time of day and check out your results.

Find the right TikTok length

How long should your videos be? It’s hard to say, because the ideal length has changed over time. TikToks began as 15-second clips, expanded to 1-minute clips, bumped up to 3-minute clips. Now, videos can be up to 10 minutes long.  

Fifteen seconds to 10 minutes in just six years? Dang.

What I mean is that what might be “the right TikTok length” for your biz now could change in months. Or weeks, or days. Who knows? Just like you should with your content, experiment with different video lengths. See what your audience responds to.

My videos that are about 1-2 minutes long and in response to someone’s comments seem to do best, but also really quick blurbs have seen some traffic, as well. It’s just playing around and seeing what your audience responds to.

Maybe they like long behind-the-scenes content, but prefer bite-sized videos when you’re explaining technical stuff. It might just depend on the different content you’re posting! You won’t know unless you try and see what results you get.  

More TikTok followers = more sales

What does TikTok have to do with your digital product shop? It’s simple. The more eyes you get on your content, the more potential followers you gain. The more followers you have online, the more potential leads to your shop…which leads to more sales! 

So, if you want to grow your TikTok following and boost your digital product shop sales, remember to:

• Create videos that your target audience actually wants
• Post consistently
• Find the best TikTok length to keep viewers watching

I know these tips will help you boost that follower count instantly! And if you haven’t followed me on TikTok yet, join the party and say hey.