So you’ve made a killer digital product, have you? Now it’s time to let the world know what you’ve got to offer. But don’t just expect people to just show up on your doorstep ready to hand you their cold hard cash. You’ve gotta work to get those eyes on your offers!
If you’ve recently created a new digital product, or you’re ready to boost sales for your shop or a pre-existing product, this post is for you.
Let’s dig into the best methods for driving traffic to your shop so you can make that moolah (without spending a dime on ads)!
You may have heard of SEO by now and probably think it has something to do with keywords and fancy plugins. But that’s not really what I am talking about.
While the “traditional” version of SEO does play an important role in your strategy — you want to make sure your product pages have the proper keywords and optimizations — it’s not the end all be all. In my own shop, we’ve increased traffic by 10,000 visitors per month since 2019, and our SEO strategy mostly consists of publishing a weekly blog, airing a weekly video on YouTube, and driving traffic across all my platforms back to valuable content on my site. We’re not heavily keyword-focused around here.
When you create new content on your site and optimize it properly, Google “crawls” said content and tries to find search queries to match it up with. While traffic from social media won’t raise your rank in Google immediately, the more traffic you CAN drive to your site will show Google that “Hey, people think this page is valuable!” and will start to connect it to search queries as your traffic grows.
The trick? Value-packed content that keeps people on the site as long as possible. Then, you should also consider other SEO elements, like optimizations with plugins like Yoast, site load time, site navigation, and mobile functionality. It all matters.
“Affiliates” is just a fancy word for the people and brands who love your products or your brand and want to promote them to their audiences. I use affiliate marketing in my own shop and it makes up a significant portion of my sales — especially during a large promotion like our mid-year sale or Black Friday sale. Because I have people helping me promote my products, I’m not solely dependent on my social media for traffic, and it actually varies where our traffic comes from.
With affiliates, you can reach a broader target audience. Your affiliate may be in the same industry as you but they won’t all have an identical target audience. You still want their audience to be complementary to yours and relevant to your business. Don’t offer an affiliate partnership to just anyone!
Affiliate marketing is a great resource for small businesses and, when things are tight, you won’t have to worry about wasting your money on ad spend that might reach the right people. Plus, you only pay your affiliates a commission once a sale is made — which means you’re still making revenue (ads can’t do that!).
Don’t let this term fool you — it’s just a fancy way of saying a mutual partnership where both parties benefit from working together. Some examples of these include appearances in masterminds, guest spots on podcasts or Instagram Lives, joint webinars, etc.
JV partnerships are another key factor in how I earned seven figures in my online business!
For example, when I started The Contract Shop®, I paired up with Honeybook to do some presentations on contracts and legal biz stuff in their Rising Tide Society. (I also helped create some of their original contracts inside their tool!). I’ve also teamed up with Jenna Kutcher by appearing on the Goal Digger Podcast, which you can check out here.
Today, I also partner with coaches and influencers who want to talk to their audience about digital products and growing a business that doesn’t require you to work 24/7. I’ve spoken in masterminds, at events, and even done webinars with other brands and people. The result? Their audience walks away with more knowledge and I walk away with new leads.
Look, email isn’t going anywhere — and it does a lot more for your business than you think. Email is a direct path to your ideal client (hello, you’re IN their inbox) and has a huge return on investment.
If you haven’t started your email list, I highly recommend doing so. It’s a great way to build trust and share consistent communication with your audience. You might consider lead magnets or free “samples” of your products — i.e. 10 social media prompts that then push to your 365 social media prompts products.
The more subscribers you have, the more traffic to your digital product(s). Plus, you won’t be playing any games with the IG algorithm.
Boosting traffic doesn’t depend on one single strategy. However, one tactic that has helped me a lot in the last year has been TikTok!
TikTok is HOT right now. If you haven’t established a presence there yet…well, why the hell not?
People are spending hours scrolling so you may as well take advantage of that prime real estate. Plus, a lot of people turn to TikTok to learn new things, even strategies for their businesses.
You can get creative with your content, more importantly, have fun with it. There are so many possibilities. Just make sure you show up consistently.
If you’re ready to harness the power of promoting your offers on TikTok (and no, you don’t have to dance to get it done), check out this video I made explaining how I got 1,000 followers in a matter of days. Spoiler alert: it’s all strategy — no quick fixes here!
In case you need a recap on everything I just shared: You want to be driving traffic to your products if you want to drive sales. This is why I talk all the time about content, whether you’re just starting out with products or you want to grow your existing shop sales.
But if you want help growing your traffic and implementing some of the strategies I just covered, I want you to check out my digital shop sales coaching program, Simple Sustained Shop Sales™.
This program comes with 8 different sales strategies, broken down for you in easy-to-digest modules. These are the same techniques I’ve been using in my online shop for over six years, taking it from one sale every few months to a 7-figure steady stream of income. Plus, I now have thousands of visitors to my site every week — both on my coaching platform and my digital product shop.
If you want to improve digital product sales with traffic strategies that work for online shops, check out Simple Sustained Shop Sales™ here!